FRUGAL BRANDING APPROACHES
How do companies with low investment attain High Impact!. Companies are realizing there smarter ways to get noticed and generate revenue than blow tons of dollars on advertisement. Companies across
HOW TO ORCHESTRATE EFFECTIVE VIRAL MARKETING CAMPAIGNS?
What do ALS ice bucket challenge, P&D Tampax, Unilever “Dove campaign for real beauty” Volkswagen: The Fun theory, Old Spice man aftershave or KLM surprise have in common. They are
TRADITIONAL YET TRENDY, MARKETING AND BRANDING INSIGHTS FROM PAPER BOAT
August 2013, Hector Beverages forayed into the Indian juices and beverage market, dominated largely by MNC’s Coke and Pepsi, but with difference. It introduced two common irresistible Indian flavors ~
JACK AT HOME BUT KING ABROAD: HOW ECONOMY BRANDS POSITION AS PREMIUM ON INTERNATIONAL MARKETS!!!!
From shy to outspoken, gloomy to vibrant, precocious to spontaneous, personality change is not only adopted by humans, brands also morph to a new environment. Be it Peroni’s success story
THE RELEVANCE OF B2B BRANDING
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and coloring was better than water,
RENAME & REBRAND FOR SUCCESS!
A good book always needs a catchy title to get the attention of roaming eyes of onlooker and induce him to buy and convert him to a reader. At the
SUSTAINING POST-CONSUMPTION CURIOSITY TO FUEL WORD OF MOUTH
Marketers have recognized Word of mouth (WOM) as the most effective form of promotion. Most trustable sources of WOM are friends, family and peer groups. +WOM spreads even faster when
CULTURE AS AN “ATTENTION CRUTCH”. IS IT WORTH THE RISK?
Companies these days are trying very hard to stand out in the marketing world. Many marketing professionals seem to believe that any attention is good, even if it is a
THANK GOD IT IS NOT BRITISH!!!: HOW FAR DOES “FOREIGN” TAG WORK IN INFLUENCING CUSTOMER PURCHASE DECISION
Several market researchers have identified consumer preferences for “foreign” products. Studies suggest that consumer prefer foreign shore developed or manufactured product at a cost higher than domestic companies, because of
9 SUTRAS TO WRITE A DAMN GOOD CONTENT!
Good Content is like honey and its taste lingers even after it has been drank. A blog, new posting in communities or a newsletter, all are media vehicles. A great