IDENTIFYING AN EMERGENT ONLINE INFLUENCER
Social media has is ubiquitous. It is not only influencing how we consume information, but also what we purchase online. Amongst the many hooks brand have in reaching out and
WHY NON PROFITS MUST LOOK BEYOND “POVERTY PORN” ADVERTISING
Studies indicate 49% of donations are driven by guilt, mostly in smaller denominations and happen in the spur of the moment. Non profits hence use highly emotive images and footages
SMART BRANDING: CAMPUS AMBASSADORSHIP
Smart companies realize brand building must happen beyond TV screens and bulletin boards. Campuses offer a unique low cost platform to reach out to prospective customer, engage & build communities,
RIDING THE PODCASTING WAVE
Of late many marketers are realizing good audio can be equally effective as a great picture or video. Companies in B2B and B2C markets are using podcasts to engage customers
TEEN TURFS: EFFECTIVE MARKETING FOR A SUCCESSFUL INNERWEAR BRAND
Why should brans like Nova, Bodycare, Softy, Red Rose, Shalini, Sonari, Ragini and others care about teens, young customers in the age group of 12-17. There is a lot at
CONGREGATION BRANDING: INSIGHTS FROM INDIAN MELA’S
Congregation branding or mass branding is a unique method to reach a large number of peoples at a very low cost. It is when a large number of people congregate
WHATSAPP FOR B2B MARKETING
With over 42 billion messages sent daily across 109 countries, WhatsApp is a veritable platform for marketing. Recent State of Inbound Report states that 30% of the respondents have used
HOW B2B COMPANIES CAN BENEFIT FROM YOUTUBE MARKETING
While many of us associate YouTube with videos of cats or people falling off their skateboards in new and interesting ways, the reality is that YouTube can be an extremely
HOW EFFECTIVELY ARE YOU USING YOUR MARKETING ASSETS
A senior marketing director in a recent conversion blurted out that while her marketing budget has increased YoY, the ROI seems to be elusive. What was bothering her was the
LATE BUT NOT TOO LATE; LATE MARKET ENTRY STRATEGIES
Nobody remembers the second person who climbed Mt. Everest or set foot on moon. Why? Because we have a culture in which only the pioneers are revered. Everyone is in