SFDC IMPLEMENTATION: WAYS SME CAN MAKE THE INVESTMENT IMPACTFUL

Many SME adopt SFDC to drive transparency and efficiencies of their sales operations. They initiate the roll out with a lot of pomp and gusto, but do not witness the

WHY SALES ENABLEMENT IS KEY TO SFDC LED SALES TRANSFORMATION

It was interest meeting sales leader of a two decade old furniture manufacturing company that serves primarily office and industrial segment. In the course of the discussion what he mentioned

GETTING THE JUICE OUT OF GAMIFICATION ON SFDC

Sales is a competitive function and management realizes they need tools and methods to keep their sales flock motivated to go after opportunities. Many companies use BLAP (badges, leader boards,

WHY DO CRM FAIL TO DELIVER??

Why do companies that spend significant investment on CRM fail to realize the benefits?  First, many companies see CRM as the panacea to their customer relationship management without realizing the

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