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Consumer Products & Services

It is hard to define the consumer market by a unique set of characteristics.Complex social, economic and geographic diversity results in fragmented consumer segments with varied consumption patterns. However, a steady GDP growth rate ensures that households have greater disposable incomes to spend on a consistent basis.  

Consumers enjoy the benefit of having immense product variety, with both domestic as well as international brands competing for their dollars.

 

The companies that are able to identify the right customer segments for their product, and establish effective marketing and distribution channels to target them will be the ones positioned to benefit in this high growth sector.

Browne & Mohan’s Consumer Goods & Services practice has been engaged in providing:
  • Cost of Quality (COQ) assessment for a beauty & personal care products company

  • Consumer packs and preferences of Indian snacks  

  • Distribution for a tea packing company


 

 

 
 
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